Creative Projects
Planning / Content / Production
ARARA is a creative shop acting in various fields of communication, creating and implementing unique solutions for brands with both analog and digital contents.
Founded in 2013 in Rio de Janeiro, Brazil, ARARA has a passion for planning, producing, engaging and tailoring solutions for its clients.
Media
OUR PARTNERS
Malu Barretto
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Following an MBA in Marketing and Media Management from Colombia University, Malu held several positions in the luxury market including four years in the LVMH group in the area of marketing and retail for Louis Vuitton, and eight years as worldwide marketing director for Valentino, working across New York, Paris, Milan and Rome.
In 2006, Malu was appointed marketing director for Lancôme at L’Oreal Brazil. In 2007, she was promoted as head of L’Oreal Brazil’s Luxury Division responsible for a total of 16 brands such as: YSL, Lancôme, Giorgio Armani, Polo Ralph Lauren and Kiehl’s, among others. In 2013, Malu co-founded ARARA together with Pedro Igor Alcantara.
Pedro Igor Studart Alcantara
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After his studies in business administration at Fundação Getúlio Vargas (São Paulo), Pedro Igor began his career in São Paulo in cultural production as partner of Nós Outros Produções (2006 – 2011), creating and producing exhibitions, concerts, dance performances, theater pieces, and movies. In particular, the feature film Insolação (2009), which received international recognition in the Venice Film Festival.
He also work as a partner at Cultura e Ação (2003 – 2006), consulting and developing sponsorship projects for clients such as the Symphonic Orchestra of the State of São Paulo, LC Barreto, Accor Hotels and Ticket. In 2011, he became the advisor of the Culture Secretary of Rio de Janeiro.In 2013, Pedro Igor co-founded ARARA together with Malu Barretto.
CLIENTS
