For the launch of 212 VIP, the fragrance by Carolina Herreira, we created an exclusive party for millenials and influencers in the city of São Paulo. In a mansion in Jardins neighbourhood, the idea was that each guest felt like they owned the place, feeling at home in each room where unexpected surprises took place. Beyond these novelties the famous Martinez Brother DJ´s awaited the crowd on the dancefloor. The event #OWNTHEPARTY was an absolute success and became a reference among in the cosmetics industry.