To launch Amsterdam Sauer new jewelry collection named “Untitled,” inspired in several art movements from the 20th century, ARARA created Café Sauer, a brand space inside SP-Arte 2017, the most important art fair in São Paulo. The space evoked the bohemian atmosphere of the famous French cafes, like the famous Café de Flore in Paris. The walls were designed to showcase the works of two great Brazilian caricature artists: Antonio Nássara and José Carlos de Brito e Cunha – considered the master of the art deco style in Brazilian design. The jewels were showcased organically within the space, naturally interacting with visitors and resulting in one of the most sought out spaces of the fair.