Arara shot 40 days of carnaval in the life of the one and only Sabrina Sato, Brazil's biggest star of our most spectacular party year round. In this journey we followed her through the parades in Sapucaí, offical parade rehearsals, carnaval balls and all the possible behind-the-scenes. The company created all of her social media content of carnaval 2018, including Facebook and Instagram. On Facebook, her videos had up to 9,4 million views, producing 15 times more watchtime than that of carnaval 2017. On Instagram, Sabrina crossed the frontier of 12M followers and went up to 267K during this period, gaining a 25% growth in comparison to the prior year.

Back