Arara created the Amsterdam Sauer space inside SP-Arte 2016 to launch the new jewelry collection named “Constellation”, inspired by its famous prized 1966 ring that carries the same name.  To activate the brand and its new collection, Arara designed an apartment space that belonged to a fictional  jewelry and art collector, reproducing the intimacy of this space and connecting  it to the brand values. Inside this “apartment,” the audience could relate with this fictional character and could enjoy several different art works from famous artists such as Portinari, Nelson Lerner, Vik Muniz, Efrain Almeida and Antonio Dias, and of course the jewelry collection in a very organic and innovative way.