RECENT PROJECTS
ARRAIAL DA ARARA 2018
The Arara Country Party is our second annual theme party. This time, in a brazilian country style, as is the tradition in June throughout the country. In the same style of the already-famous Arara Carnaval Ball, considered one of the best bashes in Rio de Janeiro, this one was held in a Mansion in Gavea. It presented forró (classic country-style brazilian music) shows played by Mariana Avdar featuring Moraes Moreira, Maria Gadú, Mart'nália, Mestrinho, Roberta Sá and Maíra Freitas.
MANDACARU - AMSTERDAM SAUER
In the year of 2018, Arara organized the exhibition and launch of “Mandacaru", by Amsterdam Sauer at SP Arte, inspired by the fascinating riches of the Northern Brazilian culture. The jewels alude to the main elements of this particular peoples, showcasing icons and the charachteristics of the vegetation of the northern backwoods, not to mention its plentiful folcloric sphere.
#OWNTHEPARTY - 212 VIP CH
For the launch of 212 VIP, the fragrance by Carolina Herreira, we created an exclusive party for millenials and influencers in the city of São Paulo. In a mansion in Jardins neighbourhood, the idea was that each guest felt like they owned the place, feeling at home in each room where unexpected surprises took place. Beyond these novelties the famous Martinez Brother DJ´s awaited the crowd on the dancefloor. The event #OWNTHEPARTY was an absolute success and became a reference among in the cosmetics industry.
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